MLM Lead Generation Company, Choose Wisely. One of the most important decisions you can make is the MLM lead generation company you chose to use. I write a lot about bringing in qualified leads to your business because quite frankly, without a steady stream of leads, you aren?t going to run a very successful MLM. More than 9 out of 10 people who join a network marketing company are going to drop out within their first year and the primary.